Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality
In today's increasingly competitive and dynamic marketplace, achieving brand commitment
is one of the ultimate goals for brands. Considering the heightened importance and …
is one of the ultimate goals for brands. Considering the heightened importance and …
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda
AA Prasad, RS Kumar - International journal of consumer …, 2022 - Wiley Online Library
Scholars have outlined several corporate social responsibility (CSR) classifications to
analyse the wide range of CSR initiatives. The usage of diverse CSR types has resulted in …
analyse the wide range of CSR initiatives. The usage of diverse CSR types has resulted in …
The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism: An evidence from Vietnam
BN Vuong, HN Khanh Giao - Journal of International Consumer …, 2020 - Taylor & Francis
The aim of this research is to examine the effect of perceived brand globalness on
consumers' purchase intention, noting the mediating roles of perceived brand prestige and …
consumers' purchase intention, noting the mediating roles of perceived brand prestige and …
How brand-cause fit shapes real world advertising messages: a qualitative exploration of 'femvertising'
Brand-cause fit, the concept that a brand and a social issue 'pair'together conceptually, has
been a topic of great interest yet it is not fully understood due to inconsistent findings and …
been a topic of great interest yet it is not fully understood due to inconsistent findings and …
How corporate reputation disclosures affect stakeholders' behavioral intentions: mediating mechanisms of perceived organizational performance and corporate …
KT Baumgartner, CA Ernst, TM Fischer - Journal of Business Ethics, 2020 - Springer
Corporate reputation is decisive for stakeholders' supporting or repelling behavior and,
therefore, one of firms' most valuable intangible resources. Drawing on signaling theory, this …
therefore, one of firms' most valuable intangible resources. Drawing on signaling theory, this …
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
Purpose A significant stream of research investigates the influence of corporate social
responsibility (CSR) initiatives on firm performance and consumer response to CSR …
responsibility (CSR) initiatives on firm performance and consumer response to CSR …
The subsequent effects of negative emotions: From brand hate to anti-brand consumption behavior under moderating mechanisms
Purpose The purpose of this study is to investigate how negative emotions toward brands,
especially brand hate, impact anti-brand consumption behavior, including brand avoidance …
especially brand hate, impact anti-brand consumption behavior, including brand avoidance …
Comunicación de RSC: una revisión de las tesis clásicas sobre la coherencia entre la acción de RSC y la actividad organizacional
MÁ Martín Cárdaba, N Villagra… - Comunicación y …, 2016 - digiuv.villanueva.edu
La literatura sobre comunicación eficaz de la Responsabilidad Social Corporativa (RSC) es
compleja y, en ocasiones, contradictoria respecto al papel de la coherencia entre la …
compleja y, en ocasiones, contradictoria respecto al papel de la coherencia entre la …
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Purpose Ethical consumerism is gaining importance as consumers are becoming
increasingly concerned about brands' moral intentions and social and legal practices …
increasingly concerned about brands' moral intentions and social and legal practices …
Co-branding strategy in cause-related advertising: the fit between brand and cause
R Huertas-García, J Lengler… - Journal of Product & …, 2017 - emerald.com
Purpose Companies are increasingly incorporating support for social causes in advertising
to improve brand image and increase sales, but it is unclear how these behaviours influence …
to improve brand image and increase sales, but it is unclear how these behaviours influence …