This article discusses the origins of the idea that a consumer's choice is equivalent to a
citizen's vote or a juror's verdict and that markets therefore resemble the political process of …

This article discusses the interwar collaboration in the Nordic advertising industry in relation
to the literature on 'Americanisation'in advertising and business history. We argue that the …

New technologies significantly increased the reach of advertising from the late nineteenth
century. Some aspects of this phenomenon, such as advances in printing methods, are well …

European advertising, its aesthetics, institutions and its central organisations, the advertising
agencies, were profoundly changed by the arrival of American advertising agencies during …

In twentieth-century Britain, consumerism increasingly defined and redefined individual and
social identities. New types of consumers emerged: the idealized working-class consumer …

This article examines the way advertising was rationalized in the early twentieth-century
United States. Drawing on a targeted archival comparison with the United Kingdom, I show …

This article highlights the transfers and practical uses of the commercial knowledge of
window dressing in early twentieth-century Sweden through the analysis of the professional …

This article explores the cultural dynamics of branding and mass consumption in Britain
during the 1920s and 1930s. It focuses on Penguin Books' cartoon mascot, which appeared …

Purpose This study aims to analyze the use of two concepts, propaganda and
advertisement, in two areas of Swedish society during the 1930s; first, their use by the …

Though receiving little attention from historians, the trade exhibition was a significant new
form of commercialized leisure from the late nineteenth century. Appealing to mass urban …