This article examined the consumption of Korean television drama by US viewers of Netflix.
Specifically, it analyzed Korean drama reviews in Netflix and found that these viewers …

Sevgili dostum ve meslektaşım Mutlu Binark'ın kaleme aldığı “Kültürel Diplomasi ve Kore
Dalgası 'Hallyu'-Güney Kore'de Sinema Endüstrisi, K-Dramalar ve K-Pop” isimli bu kitap …

For the past two decades, the Korean Wave has been recognized in many parts of the world,
and has articulated dynamic junctures of globalization, regionalization, and localization in …

Squid Game's phenomenal success calls attention to the local specificity of Netflix's global
expansion as it commissions original K-dramas. This practice has rich implications, both …

This article examines how creativity is regarded as a significant corporate asset to Netflix's
rise as a dominant global streaming platform. Using Netflix Korea as an empirical case …

Over the past two decades, Korean television drama (K-drama), which stands at the forefront
of the Korean Wave, the popularisation of South Korean pop culture worldwide, has raised …

South Korean television shows are so prominent on Netflix that “K-dramas” is a default
search keyword. K-drama is considered a “genre” alongside action, anime, comedy, and …

The goal of this research was to identify factors that affect K-drama satisfaction from the
perspectives of attractiveness, credibility, connectedness, involvement, and commitment …

This paper examines the changes and continuities of makjang drama series within the
structural changes that abound in the Korean broadcasting industry. Based on analysis of …

Através da Hallyu, a Coreia do Sul tem se tornado um polo significativo de produção de
cultura pop. Devido às particularidades do mercado de TV e internet no país, as empresas …