Digital retail is a technology-driven business. Customers shop with the help of cutting-edge
self-service technologies deployed by marketers to enhance customer experience and e …

Purpose Measuring service quality in online retail is critical. The purpose of this paper is to
put in foreground key methodological issues of prevailing research related to scale …

Purpose The purpose of this paper is to bridge together seemingly disparate yet
interconnected paradigmatic antecedents of e-tailing and servicescape, ie, product …

This chapter uniquely reports origin of e-commerce and holistic present scenario of online
retail in India. Desk research and extant review of literature from reliable market research …

There has been dramatic increase in online consumer base throughout the World and
technology adoption by masses has fueled the success of e-commerce players. One of the …

Worldwide business-to-consumer (B2C) sales will touch $1.92 trillion. Everyday companies
are adopting newer communication and information technologies to maintain and enhance …

The robust online start-up culture has led to the rise and growth of numerous online retailers
in India. However, only few of them are dominating the market, while others are still …

This research determines whether association exist between the demographic
characteristics of online shoppers, such as education, age, gender, monthly income …

The purpose of the study is to examine the relationship between the policy information and
post-purchase services towards customer satisfaction that influences repeat purchase …

This chapter covers the MSMEs (micro, small, and medium enterprise) owners/managers'
perceptions towards the adoption of e-marketing with respect to its importance and …