This paper reviews existing research on self-presentation in social media in order to inform
future research. Social media offer seemingly limitless opportunities for strategic self …

Color psychology plays important roles in product packaging, the retail environment, and
online marketing. This study analyzed current practices related to color composition in …

In recent years, marketing managers have realized that online reviews are an essential
element in customer decision-making. However, there has been little valid measure of …

The current study examined the association between the social media application Instagram
and its users' psychological well-being. Participants, both Instagram users and non-users …

In recent years, many academic libraries have started adopting social media by, for
example, establishing their own Facebook pages. Our research investigates the current …

Social media affords users the ability to control how they present themselves to their
audience. People generally choose to show an ideal self-image on social media. However …

This paper examined online sentiment, key themes and patterns evident in social media
activity about digital entrepreneurship. It provides a snapshot-in-time, visual-first perspective …

With the development of information technology, the subscription economy and streaming
service market have grown rapidly. In particular, music streaming services have disrupted …

Digital nomads (DNs) are highly mobile professionals who work while travelling and travel
while working. Their lifestyle has gained increasing academic attention, also from a …

When seeking advice online about health concerns, forums dedicated to medical themes
are increasingly becoming an appreciated source of information for many individuals. In …