Given the rise of marketing through social media influencers (SMIs), this study aimed to
investigate the influences of source credibility and content validity factors on followers' …

New technologies have opened up opportunities for environmentally-friendly companies to
reach out to consumers and promote sustainable products. However, there has been limited …

As the video content online becomes more and more diverse and rich, YouTube has
become the most commonly used video platform by the public. When choosing a product …

The growing usage of digital platforms has made influencer marketing the most cost-
effective marketing tool, especially for products consumed by young digital natives. Among …

With the rapid development of network technology and smart technology, smart aged-care
products are becoming increasingly valued for their ability to help the aged actively cope …

Influencer marketing is a dynamic digital strategy that leverages social media influencers to
promote products or brands to a targeted audience. It has evolved with the rise of platforms …

This study aims at investigating the mediating role of sustainable dynamic capabilities in the
effect of social customer relationship management on sustainable competitive advantage …

Son yıllarda pazarlama alanında yenilikler, teknoloji ve sosyal medya alanlarındaki
açılımlarla devam etmektedir. Bu yeniliklerden birisi olan sosyal medya fenomeni ya da …

Background Digital dementia is a term that describes a possible decline in cognitive
abilities, especially memory, attributed to the excessive use of digital technology such as …

This study investigates the impact of social media influencer attributes, namely source
credibility, social presence and influencer inspiration on the purchase intention of Gen Z …