Abstract Artificial Intelligence enabled Virtual Assistants (VAs) are evolving rapidly, offering
promising opportunities to provide personalized shopping assistance and 24/7 frontline …

The trend of using artificial intelligence based chatbots for service encounters has seen a
significant spike in recent times. Many studies have attempted to explain the adoption of the …

Purpose This study aims to examine customers' willingness to engage in service interactions
enabled by artificial intelligence (AI) controlled voice assistants (VA). Drawing on the tenets …

Consumers develop a passion for the use of innovations, which is a critical determinant of
their success. Research has largely examined drivers of initial acceptance of digital …

This study draws upon Behavioral Reasoning Theory and the Technology Acceptance
Model to investigate consumer engagement with AI‐powered voice assistants. The study …

Artificial intelligence (AI) capabilities in natural language processing are rapidly advancing
and transforming communication practices across diverse contexts. This review provides a …

The significant advancements in virtual assistant (VA) technology have fundamentally
transformed customer interactions in online retail. Using the underpinnings of Media …

The diffusion of service robots, powered by artificial intelligence (AI) technology, at the hotel
front desk is facing challenges. Drawing on innovation resistance literature, this study …

Intelligent machines are steadily replacing human workforce in retail and service. Although
customers' short-term responses toward service robots are well understood, little is known …

Purpose Companies utilize increasingly capable Artificial Intelligence (AI) technologies to
deliver modern services across a range of consumer service industries. AI autonomy …