Resource-based theory in marketing
The use of resource-based theory (RBT) in marketing research has increased by more than
500% in the past decade, which suggests its importance as a framework for explaining and …
500% in the past decade, which suggests its importance as a framework for explaining and …
Operations management research grounded in the resource-based view: A meta-analysis
The resource-based view (RBV) has long been adopted in strategic management research,
but its use in operations management (OM) research is relatively new. Many empirical …
but its use in operations management (OM) research is relatively new. Many empirical …
The impact of digital marketing innovation on firm performance: Mediation by marketing capability and moderation by firm size
SU Jung, V Shegai - Sustainability, 2023 - mdpi.com
Digital marketing innovation plays an important role in a company's performance. Since this
concept is quite new, there are not many empirical studies on the impact of marketing …
concept is quite new, there are not many empirical studies on the impact of marketing …
Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets
W Liu, K Atuahene-Gima - Industrial Marketing Management, 2018 - Elsevier
Dysfunctional competition (typically involving violation of intellectual property rights) is
common in emerging economies, making it difficult for innovators to profit from their …
common in emerging economies, making it difficult for innovators to profit from their …
The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence
R Wilden, SP Gudergan - Journal of the academy of marketing science, 2015 - Springer
Marketing and technological capabilities are primary drivers of a firm's performance and thus
of central interest to managers. Yet the way in which these two capabilities align with …
of central interest to managers. Yet the way in which these two capabilities align with …
Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability
The purpose of this study is to explore the relationship between environmental pressures (ie
environmental regulation and stakeholder pressures) and performance considering the …
environmental regulation and stakeholder pressures) and performance considering the …
Marketing capabilities in international marketing
There has been a significant increase in scholarly research focusing on marketing
capabilities as an important aspect of marketing theory–based explanations of firm …
capabilities as an important aspect of marketing theory–based explanations of firm …
Market orientation and business performance: Evidence from franchising industry
This paper examines the relationships between top management factors, franchisor market
orientation, competitive strategy, and business performance within the context of Korean …
orientation, competitive strategy, and business performance within the context of Korean …
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
Using resource-based view (RBV) of the firm as a theoretical backdrop; we aim to find out
the relative impact of a firm's functional capabilities (namely, marketing and operations) and …
the relative impact of a firm's functional capabilities (namely, marketing and operations) and …
Competitive strategy, capabilities and uncertainty in small and medium sized enterprises (SMEs) in China and the United States
JA Parnell, Z Long, D Lester - Management Decision, 2015 - emerald.com
Competitive strategy, capabilities and uncertainty in small and medium sized enterprises (SMEs)
in China and the United States | Emerald Insight Books and journals Case studies Expert …
in China and the United States | Emerald Insight Books and journals Case studies Expert …