Shopee is an online marketplace application, shopee offers a variety of products such as
electronics, mother and child needs, fashion, make up and skin care, even fresh vegetables …

Semakin banyak penyedia atau produsen produk dan jasa berimplikasi terhadap konsumen
semakin selektif dalam memiliki produk maupun jasa. Banyaknya pilihan produk dan jasa …

Dewasa ini, penerimaan masyarakat terhadap perkembangan teknologi dan peningkatan
penggunaan internet sangat luas, sehingga digital marketing sudah menjadi suatu kegiatan …

The Covid-19 pandemic has a direct impact on various aspects of the community's economy,
especially Micro, Small and Medium Enterprises (UMKM). Many UMKM have decreased …

This study aims to determine the effect of brand image, price, and lifestyle on purchasing
decisions for coffee promises soul. Purchasing decision is one of the company's business …

The DPRD General Election (PEMILU) is an event for electing people's representatives at
the regional level who are expected to represent the aspirations of the people who elect …

The purpose of this study was to determine the effect of social media and viral marketing on
purchase decisions through tiktok apps. The method used in this research is descriptive …

This study aims to determine, analyze, and explain how the partial and simultaneous
influence of digital marketing and celebrity endorsement on purchasing decisions for erigo …

Penelitian ini dilatarbelakangi untuk mengetahui pengaruh digital marketing dan viral
marketing terhadap keputusan pelanggan dalam membeli produk mie Samyang. Tujuan …

Penelitian ini bertujuan untuk mengetahui signifikansi pengaruh variabel digital marketing,
brand image, dan influencer marketing secara simultan dan parsial terhadap keputusan …