This paper summarises the main findings concerning consumer behaviour for wine
published in academic journals in the last ten years and provides some suggestions about …

Applying the theory of embodied cognition as the research framework, the purpose of the
current study was to explore the influence of virtual wine tours on young consumers' wine …

Purpose Among the growing interest towards market segmentation and targeted marketing,
the current study adopted a scientometric approach to examine the literature on wine …

The purpose of the study is to investigate the relationships between wine promotion,
customer satisfaction, and behavioral intention in light of the moderating effects of …

Although much has been written about sustainable food consumption in the last few
decades, obtaining reliable information on consumer preferences for new social/ethical and …

Consumer surveys revealed positive attitudes towards organic wine in large consumer
segments. Health, environmental and quality benefits were stated most often as drivers for …

Purpose The purpose of this paper is to identify the wine consumption preferences and
behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from …

Purpose–Exploratory research was conducted in a well‐known Australian wine region to
determine the differences in the behaviour dynamics and sensory preferences of consumer …

The current study examined the socio-demographic and psychological factors associated
with using digital search engines among two generations of older adults. The self …

Marketing managers in the US have long been concerned with how to reach young
consumers most effectively and how to present important information. This research …