In this study we examined the effect of disclosure language (control/no disclosure,“SP,”“
Sponsored,” and “Paid Ad”) in Instagram-based influencer advertising on ad recognition …

Deepfakes are perceived as a powerful form of disinformation. Although many studies have
focused on detecting deepfakes, few have measured their effects on political attitudes, and …

While influencer marketing is gaining importance as a social media advertising strategy and
guidelines require influencers to disclose the practice, it is still unclear whether Instagram …

Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar
non-advertising formats, differ from other more direct forms of advertising in several ways …

Advertisers are continuously searching for new ways to persuade children; current methods
include fully integrating commercial content into media content, actively engaging children …

Increasingly, online video creators are promoting brands to their network of adolescent
followers, a phenomenon known as video influencer marketing. Both the vulnerability of …

Sponsored news is a form of native advertising that has engendered much hope as a
solution for digital publishing revenue woes, but also much concern about whether the …

This experiment with a representative sample of US adults (N= 800) examines the effects of
disclosure design characteristics in sponsored news on readers' ability to recognize such …

The Children's Advertising Review Unit's recent press releases involving child influencer
unboxing videos expressed concern that they did not appropriately disclose sponsorship …

Advergames are generally believed to be an effective advertising format due to their
gamified and engaging nature. The empirical evidence for this, however, is inconclusive …