Despite the increasing number of companies deploying big data analytics (BDA) in
corporate social responsibility (CSR) activities, few studies have investigated how the use of …

In this research we enquire if adoption of Twitter by manufacturing firms creates any value
for the firm. We conduct two studies to examine the relationship between Twitter related …

The increasing use of social media in nonprofits has attracted significant attention from
researchers in various fields. As this body of literature expands, no comprehensive review …

The primary goal of this study is to investigate the financial returns to firms' communication
actions on a firm-initiated social media platform by focusing on Facebook Business pages …

This paper studies whether social media personal branding (PB) improves a job candidate's
labor market performance in the context of executive employment and compensation. We …

Start-ups are increasingly using social media to signal quality and provide information to
potential investors. However, the effectiveness of social media on venture capital (VC) …

When a focal firm undergoes a product-harm crisis, nonfocal firms offering similar products
or services can suffer from a negative spillover effect, but can also benefit from customers …

As companies recognize the effectiveness of social media as a marketing channel, firms are
leveraging brand fan pages (BFPs) to foster deeper relationships with their customers. While …

Early stage firms increasingly use social media to communicate with their target
stakeholders, such as customers and investors. In this study, we investigate whether the use …

A digital business strategy has become a management priority for firms in several industries.
Many firms pursue a digital business strategy to establish a guiding framework for value …