Recessions often result in the temptation of price cuts. For a firm to prosper despite a slow
economy, a more holistic plan is required. Firms reduce their prices to increase sales …

Purpose This study aims to explore the impact of cultural practices on consumers' buying
behavior in sales promotional activities toward the fashion clothing brands based on the …

This study seeks to explore how Nigerian fashion brands influence consumer purchasing
behaviour. The focus of consumer purchasing behaviour research has traditionally explored …

Any product's price is incredibly complicated and intense since it is the result of a lot of
calculations, research effort, risk-taking abilities, and knowledge of the market and the …

The aim of this research, analyze the influence of cultural, social, personal and psychology
of the buying decisions in Indomaret and analyzes of the four variables: cultural, social …

Effective marketing has always been one of the imperative factors to business sustainability
in line with IR 4.0 and Society 5.0. It brings a vital concern, myriad challenges, and benefits …

Purpose: The purpose of this study is to analyze the role of religious commitment of family
members in moderating the influence of Islamic cultural variables, Islamic social …

This study has focused on the issues in buying behavior of consumers toward the fashion
clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard …

This study's four primary aims are as follows. First, it examines the impact of children's pester
power on parental buying behavior, especially regarding fast food demands. Fast food is …

Today, marketing has become highly competitive across the industry and understanding
consumer behavior became a challenging task for the marketers. In strategic marketing …