The theory of planned behaviour (TPB) states that food consumption is preceded by an
intention, which is shaped by behavioural beliefs and attitudes. To mitigate criticism of the …

We conceptualize the journey to ethical veganism in the stages of the transtheoretical model
of change, from precontemplation through contemplation, preparation, action, and …

Exploring everyday life dynamics in meat reduction–a cluster analysis of flexitarians in
Denmark. Flexitarians are attracting increasing attention in the research on meat reduction …

The impact of the agri-food system on the global environment is far reaching. Between water
use, greenhouse gas emissions, and land use, agriculture is one of the most …

This research aims to provide a meaningful discussion on hotels that want to start robot
services by confirming the effect of consumer's self-identity with robot technology on their …

High levels of meat consumption cause problems related to public health, the environment,
and animal welfare. Therefore, it is crucial to improve our understanding of the drivers and …

Plant-based diets (PBDs) refer to dietary habits that reduce the consumption of animal-
based products and increase the consumption of nutritionally rich plant foods. PBD's have …

Sustainable wine is an important emergent wine category for which there is limited research
on levels of consumer engagement and the multifaceted drivers of that engagement. Here, I …

Meat reduction is gaining attention among consumers, marketers, policymakers and
scientists. Yet little is known about decision-making processes and behaviour change …

Introduction Although consumers bought more local food during the changing context of
pandemic COVID-19, this positive modification may not become a stable habit afterward …