Artificial intelligence (AI) is revolutionizing healthcare, but little is known about consumer
receptivity to AI in medicine. Consumers are reluctant to utilize healthcare provided by AI in …

Marketing scholars increasingly use web scraping and application programming interfaces
(APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the …

In recent decades, there has been a significant increase in consumer self-regulation
research. This field is important for the welfare of consumers and society because of self …

Consumers are often frustrated by customer service. But could a simple shift in language
help improve customer satisfaction? We suggest that linguistic concreteness—the tangibility …

Consumer research often fails to have broad impact on members of the marketing discipline,
on adjacent disciplines studying related phenomena, and on relevant stakeholders who …

Artificial intelligence (AI) is revolutionizing the medical industry. This paper first investigates
the mechanism of patients' medical AI acceptance after experiencing AI service failure from …

Digital advertising platforms have emerged as a widely utilized data source in consumer
research; yet, the interpretation of such data remains a source of confusion for many …

Academia is a marketplace of ideas. Just as firms market their products with packaging and
advertising, scholars market their ideas with writing. Even the best ideas will make an impact …

Binge drinking is a wicked social problem associated with poor health and safety outcomes.
However, most research on binge drinking occurs outside consumer research and …

Cities are facing increasingly fierce competition in today's tourism market. Although cities
can boost prospective visitors' travel intentions by adopting effective advertising strategies …