Colour is perhaps the single most important element as far as the design of multisensory
product packaging is concerned. It plays a key role in capturing the attention of the shopper …

The visual aspects of packaging design (think here of color and form, or image mold) are
critical to the success or failure of many of the products on the supermarket shelf. While a …

Although there has been recent growing interest in the associations between measures of
visual attention and consumer choice, there is still uncertainty about the role of the first …

Smelling monomolecular odors hardly ever occurs in everyday life, and the daily functioning
of the sense of smell relies primarily on the processing of complex mixtures of volatiles that …

This paper questions whether manufacturers can utilize visual packaging cues, in particular
colours and shapes, to communicate the intrinsic attributes of cheeses. While the existence …

The present study was designed to investigate the effect of the colour of the cup on sensory
and hedonic judgments of specialty coffee by consumers. Altogether, 457 participants took …

Restaurateurs often attempt to signal the scale [eg, casual vs. upscale] and service
standards of their operations through the use of various cues on their menus. Fancy font …

Drinking, unlike eating, always involves direct contact with the container in which a drink
happens to be held. In our everyday lives, we typically consume beverages from glasses …

Humans have deliberately scented their environment for purpose or pleasure for millennia.
In the contemporary marketplace most consumers prefer and purchase scented versions of …

ABSTRACT A considerable body of psychological and neuroscientific research has
demonstrated the existence of robust sensory correspondences between various features …