Attempts to define “relationship marketing” have been varied and many, neatly reflecting the
diverse academic and socio‐political backgrounds of RM scholars. This paper lists 26 such …

Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

Food supply chains increasingly rely on big-data management solutions to foster
collaboration across the food supply chain and improve business performance. However …

Purpose–This paper aims to examine whether the strength of positive brand relationship can
either mediate between trust, satisfaction, attitude towards the brand and loyalty or moderate …

Customer relationship management (CRM) has once again gained prominence amongst
academics and practitioners. However, there is a tremendous amount of confusion …

Regardless of the specific tools and methods a firm adopts or what quality experts an
organization follows, managing for quality and competitive advantage means a firm must …

This paper develops a typology of service maneuvers achieved by manufacturing
companies. This typology is based on two dimensions: service specificity (split into customer …

Relationship marketing, the development of mutually beneficial long-term re lationships
between suppliers and customers, is being widely cited as the future of marketing. The …

Sage Reference - Handbook of Relationship Marketing - The Domain and Conceptual
Foundations of Relationship Marketing Skip to main content About Browse Reference Select …

This study investigated the antecedents and consequences of relationship quality. This
study will help hotel managers to develop and implement effective relationship marketing …