Background Recent years have witnessed a dramatic increase in consumer online health
information seeking. The quality of online health information, however, remains …

Background As the quality of online health information remains questionable, there is a
pressing need to understand how consumers evaluate this information. Past reviews …

As the mobile application market rapidly expands, the mobile shopping market is also
expected to follow suit. Further, a new form of online-to-offline (O2O) services available in …

Social media websites have created valuable opportunities for electronic word of mouth
(eWOM) conversations. People are now able to discuss products and services of brands …

Purpose This study aims to understand customers' watching experience with travel vlogs
and its impacts on one of the most prominent manifestations of customer engagement …

This study examines customer's decision making when purchasing food product through
O2O commerce applying the elaboration likelihood model (ELM) and the technology …

Purpose–This paper aims to draw attention to the emerging phenomenon of business to
business (B2B) digital content marketing, offers a range of insights and reflections on good …

Past studies have placed little emphasis on quality factors as the detebile learning
application provides me a promptrminants of mobile learning adoption. Thus, this study's …

Purpose The purpose of this paper is to treat disinformation and misinformation (intentionally
deceptive and unintentionally inaccurate misleading information, respectively) as a socio …

Purpose–Numerous electronic word-of-mouth (eWOM) studies have been conducted to
examine the effectiveness of persuasive eWOM messages. Despite the impact of eWOM …