The rapid development of online web-based technology has significantly improved the
concept of social media. The field of e-commerce has also undergone a massive evolution …

How social media usage and the fear of missing out impact minimalistic consumption | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Purpose Given the scarce research on the intention to use the metaverse by higher
education students in the marketing field and since the introduction of the metaverse brings …

Indonesia is currently being faced with rapid growth of social commerce that can be
observed through the immense growth of Gross Merchandise Value (GMV) which is …

Premium laptop brands are increasingly loved by consumers, and despite the high prices,
they are still willingness to pay. This study aims to determine the driving factors of consumer …

The primary objective of this research is to examine the effects of financial literacy, financial
management, social legitimacy, and the Fear of Missing Out (FOMO) on the impulsive …

The study was conducted to determine the factors affecting the behavioral intention and
behavior of using e-commerce platforms for online purchases and payments by Vietnamese …

ABSTRACT 2023 promises to be an exhilarating year for music enthusiasts, highlighted by a
plethora of music festivals and concerts marked by a resurgence of live music events …

Fear of missing out merupakan rasa takut tertinggal atau kehilangan kesempatan dalam
mengikuti sesuatu yang menurut mereka menarik untuk di ikuti seperti promo event tanggal …

Short video platforms become one of the marketing tools for a company to attract the buyer's
attention to buy their product. However, marketing through short video platforms often leads …