This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …

In recent years, luxury fashion brands have experienced drastic growth. This study examines
how hedonic motivation, self-image congruence, brand experience, and brand attachment …

In today's increasingly competitive coffee industry, the point of running a good coffee shop is
no longer to run a coffee and beverage shop simply, but to focus on the quality of service …

Purpose This paper aims to examine the impact of brand self-congruence on brand
advocacy. In addition, the roles of brand love and attachment are examined through a serial …

This study empirically builds a conceptual model that describes the effects of brand
attachment, selfimage congruence, and brand experience on purchase intention. The focus …

Customer retention possesses strategic significance in achieving an essential competitive
advantage for hotel enterprises. This study aimed to introduce the psychological mechanism …

There has been a growing interest among scholars and practitioners in cultural
empowerment due to the importance of this subject. In this study, we aim to explore the …

The current study examined the brand personality of global chain hotels and how it is related
to individuals' image congruence. It also explored what impact self-congruity has on …

A noticeable research gap exists in the current landscape, which is where the significance of
environmental, social, and governance (ESG) principles is on the rise, in regards to …

Purpose This study aims to focus on tourists with physical disabilities and examine their
perceptions of service robots in hotels and their influence on the overall experience …