The drivers of customer attractiveness, supplier satisfaction and preferred customer status: A literature review
In this paper, we focus on the preferential treatment of buyers by their suppliers. As there is a
lack of detailed information regarding the reasons that suppliers serve some buyers better …
lack of detailed information regarding the reasons that suppliers serve some buyers better …
Understanding attractiveness in business relationships—A complete literature review
MH Mortensen - Industrial Marketing Management, 2012 - Elsevier
The concept of attraction has received surprisingly little attention within business
relationship research. Yet, recently, more and more authors have argued that attraction may …
relationship research. Yet, recently, more and more authors have argued that attraction may …
The service delivery network (SDN) a customer-centric perspective of the customer journey
SS Tax, D McCutcheon… - Journal of service …, 2013 - journals.sagepub.com
In this article, we introduce the concept of the service delivery network (SDN) defined as two
or more organizations that, in the eyes of the customer, are responsible for the provision of a …
or more organizations that, in the eyes of the customer, are responsible for the provision of a …
Customer attractiveness, supplier satisfaction and preferred customer status: Introduction, definitions and an overarching framework
Industrial markets are frequently characterized by an oligopolistic market structure. As a
result, suppliers may become highly selective with respect to decisions that involve …
result, suppliers may become highly selective with respect to decisions that involve …
The changing importance of affective trust and cognitive trust across the relationship lifecycle: A study of business-to-business relationships
The purpose of this paper is to examine affective trust and cognitive trust and their effects on
business relationship outcomes. Within a relationship marketing framework, the influence of …
business relationship outcomes. Within a relationship marketing framework, the influence of …
B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange
This study investigates the contemporary role of electronic word-of-mouth (eWOM) in
business exchanges through buyers' signaling of observable and unobservable supplier …
business exchanges through buyers' signaling of observable and unobservable supplier …
[图书][B] Entrepreneurship, innovation and regional development: an introduction
J Mitra - 2019 - taylorfrancis.com
The fields of entrepreneurship, innovation and regional development are inextricably linked,
with people, organisations and the environment or their location, forming the main building …
with people, organisations and the environment or their location, forming the main building …
Supplier development efforts: The suppliers' point of view
H Nagati, C Rebolledo - Industrial marketing management, 2013 - Elsevier
Reliance on few competent suppliers has driven companies to be more involved in their
suppliers' activities. Supplier development (SD) is a supplier management practice …
suppliers' activities. Supplier development (SD) is a supplier management practice …
[图书][B] No business is an island: Making sense of the interactive business world
H Håkansson, I Snehota - 2017 - emerald.com
References | Emerald Insight Books and journals Case studies Expert Briefings Open
Access Publish with us Advanced search References No Business is an Island ISBN : 978-1-78714-550-4 …
Access Publish with us Advanced search References No Business is an Island ISBN : 978-1-78714-550-4 …
Exploring the antecedents of preferential customer treatment by suppliers: a mixed methods approach
L Hüttinger, H Schiele, D Schröer - Supply Chain Management: An …, 2014 - emerald.com
Purpose–This paper aims to understand the factors that influence a supplier's choice to treat
selected customers more preferentially than others. Suppliers often lack the resources to …
selected customers more preferentially than others. Suppliers often lack the resources to …