The unprecedented development of artificial intelligence has been associated with several
challenges given its substantial influence on economic, social, and cultural structures …

Research on the subject of marketing ethics has already been a neglected area. There is a
lack of research in the field, especially from the developing world. Thus, this study explored …

El marketing comunica las organizaciones con sus grupos de interés. A través de esta
práctica, los consumidores son influenciados. Por lo tanto, las estrategias de marketing …

Many ethical problems and risks are connected to the use of social media for purposes of
marketing. Serious games have been shown to be particularly effective in promoting ethical …

Yeşil aklama (greenwashing), işletmelerin kârlılığının, sürdürülebilir bir dünyaya tercih
edilmesidir. Kendilerini çevreye karşı duyarlı işletmeler olarak konumlandıranlar, her şeye …

Using influencers for marketing is a good strategy because, in this way, brands not only
retain their current customers but also attract new potential customers. Now, since marketing …

Can business and marketing practice be ethical in its entirety? The purpose of this chapter is
to understand ethics in relation to marketing, examining theoretical bases and critical cases …

The main purpose of this paper was to present part of the results of a survey of end
consumers' perceptions regarding ethical marketing behaviour on the market of mobile and …