Marketing educators have long espoused the importance of critical thinking as a means of
developing students' higher-order problem-solving skills. In this article, we utilize an …

Over the last three decades, business-to-business (B2B) sales practices have undergone
significant change. This study evaluates the current responsibilities, skills, and knowledge …

Although development of critical thinking skills has emerged as an important issue in
undergraduate education, implementation of pedagogies targeting these skills across …

The growth of online education has become a global phenomenon driven by the emergence
of new technologies, widespread adoption of the Internet, and intensifying demand for a …

Several studies in the business press and in the marketing literature point to a
“transformation” of marketing caused by the availability of large amounts of data for …

The purpose of this paper is to detail an exploratory case study which highlights a process to
modernize an undergraduate marketing curriculum by incorporating aspects of digital …

Since their inception, university sales competitions have been key learning and educational
components of university sales education. Over the past two decades, the oldest and one of …

This study examines whether leader behavior, fostering critical thinking and empowerment
has any impact on follower intention to remain. The survey instrument is distributed to 700 …

Purpose This study aims to examine the applicability of Hartmann et al.'s (2018) service
ecosystem framework to the day-to-day management of the modern sales force. The authors …

Abstract Purpose of the Study: Experiential learning allows students to bridge theory and
practice, and there is substantial research that points to the benefits of this approach …