Performance of B2B Platform Partnership Management
SF Dietlmeier, RJ Floetgen, F Urmetzer - 2024 - mpra.ub.uni-muenchen.de
This short paper explores the foundations of B2B platform partnership management. After a
theoretical derivation of the terminology, the performance measurement practices of a B2B …
theoretical derivation of the terminology, the performance measurement practices of a B2B …