There are both formal and informal cries that UTAUT and by association the stream of
research on technology adoption has reached its limit, with little or no opportunities for new …

Impulse buying by consumers has received considerable attention in consumer research.
The phenomenon is interesting because it is not only prompted by a variety of internal …

As COVID-19 escalated globally in 2020, mandated suspension of dine-in services was
instilled to control virus transmission. Restaurants lost billions of dollars, millions …

This paper introduces a conceptual framework for understanding new and futuristic in-store
technology infusions. First, we develop a 2× 2 typology of different innovative and futuristic …

The purpose of this study to investigate the effect of online convenience dimensions on
mobile banking (m-banking) adoption intention using a comprehensive moderated …

Retailers seek to utilize both online and offline purchase channels strategically to satisfy
customers and thrive in the marketplace. Unfortunately, current multichannel research is …

As the mobile application market rapidly expands, the mobile shopping market is also
expected to follow suit. Further, a new form of online-to-offline (O2O) services available in …

Understanding customer experience and the customer journey over time is critical for firms.
Customers now interact with firms through myriad touch points in multiple channels and …

The purpose of this article is to identify which dimensions of online convenience affect
consumers' intention of using online shopping and explore a conceptual model to …

Retailers are increasingly using conversational AI (chatbots) for customer service due to the
perceived benefits and reduced operational costs of this emerging technology. Yet our …