The study was undertaken to assess the role of situational variables in impacting impulsive
buying behaviour. In all, the impact of nine situational variables—categorised as personal …

The goal of this research is to examine the effect of five intrinsic factors, namely, personality,
culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on …

The objective of the study was to investigate the influence of in-store shopping environment
on impulsive buying among consumers. The impulsive decision making theory and the …

The Internet represents a new marketing channel that can stimulate buying impulsiveness.
With Mowen's 3M model as a theoretical framework, this paper examines the trait predictors …

The constructs of impulsive buying tendencies (IBT) and compulsive buying tendencies
(CBT) have individually received much attention. However, prior research has neither fully …

Since the past two decades, Generation Y consumers have become global marketers'
interest due to their spending power and high likely to engage in impulse buying behaviour …

Using a sample of 163 consumers, the study provided evidence that arousal and perceived
risk had effects on impulsive buying behavior. Perceived risk was negatively associated with …

The purpose of this study is to investigate the association of unplanned buying with post-
purchase regret, moderated by consumer-family income and gender, as well as the …

The study is based on the objective to identify the influence of in-store shopping
environment on the impulsive buying behavior of the customers. The two models of impulse …

In this advanced information generation, more and more people are buying products on the
Internet. Therefore, all kinds of different stimuli are likely to cause impulsive buying …