The recent emergence of e-commerce has brought a shifting paradigm into global markets.
This revolutionary framework relying upon technological progress has conveyed a new era …

The study aims to develop concepts originating through empirical research models to build
superior competitiveness and optimal performance achievement. Therefore, to bridge these …

This study aims to analyze and confirm brand awareness' role in influencing the repurchase
intention both directly and indirectly on customer satisfaction variables and repurchase …

Social commerce (s-commerce) has gained prominence with advances in social media and
social networking technologies over the last decade. Prior research has employed diverse …

Social networks including various social media are one of the main online marketing tools
that help to achieve marketing aims of the company. Most of social media overlap and have …

The goal of this study is to explore the relationships between brand coolness (BrC) and
consumers' brand engagement (CBE) employing consumers' brand love (CBL) as a …

The chapter aims at understanding the predictors of customer satisfaction with online
shopping in India by using self-determination theory. This research validates perceived …

Purpose: These various activities certainly use no small cost in their operations. Therefore, it
is necessary to re-analyze the customer's perception of the effectiveness of the SMEs …

Amidst and after the COVID-19 pandemic, E-commerce has become increasingly significant
in the economic realm, prompting experts to investigate the advantages of adopting E …

Abstract Information technology is an important factor that brings about changes in shopping
culture in Indonesia, namely from conventional shopping culture to modern shopping …