More than 15 years ago, Van Boven and Gilovich (Journal of Personality and Social
Psychology, 85, 2003, 1193) presented evidence that experiential purchases make people …

Online word‐of‐mouth (WOM) can impact consumers' product evaluations, purchase
intentions, and choices—but when does it do so? How do those receiving WOM know …

This research documents a substantial disconnect between the objective quality information
that online user ratings actually convey and the extent to which consumers trust them as …

From the perspective of value co-creation, this study adopted Stackelberg game theory to
construct traditional e-commerce supply chain and BOCR technology e-commerce supply …

Consumers often communicate their attitudes and opinions with others, and such word of
mouth has an important impact on what others think, buy, and do. But might the way …

Purpose Do consumers rate reviews describing other consumers' sensory experience of a
product (touch, smell, sight, hear and taste) as helpful or do they rate reviews describing …

We investigate the moderating effect of product attributes and review ratings on views,
conversion| views (conversion conditional on views), and final conversion of a purchase …

Social media may encourage novel ways of signaling that involve different purchase types
(experiential vs. material), signaling frequencies (multiple vs. single signals), and other …

This paper examines the interaction effect of analytical versus emotional rhetorical styles
and overall ratings on the perceived helpfulness of product reviews on an e-commerce …

Purpose While the usage of social media reviews has become increasingly popular in
recent years, few studies in this context of Bangladesh have investigated its impact on …