Purpose–The purpose of this paper was to determine whether luxury hotel managers and
customers have the same understanding of service quality and satisfaction and whether …

The use of analytics data in digital marketing has had a profound impact on the way
marketers create consumer relationships and how firms make decisions. However, the …

The original motivation for writing this text was the feeling that brand management textbooks
had rarely kept up with advances in academic brand research and practice. Those that …

Purpose The purpose of this paper is to better understand the brand identity management
process from the employees' perspective. Specifically, it explores how the different …

Purpose–The purpose of this paper is to argue that the World Heritage Site (WHS) status as
a label plays an important role in branding, creating awareness among the tourists and …

Brand orientation and service quality have been recognized as having a positive impact on
organizational performance in both for-profit and nonprofit sectors. With the ever-increasing …

Economic growth in Indonesia encourages the growth of many industries. Specifically, the
food and beverage industry has grown significantly in Indonesian economics. Coffee shops …

Background Branding—the assignment of names, logos, slogans, and related elements of
identity to institutions and their product offerings for the purpose of conveying desired …

Purpose This paper aims to explore the motivations of digital moms to develop relationships
with brands in the online environment. Design/methodology/approach Following a …

Purpose: Linen as launderable textiles is indispensable in the hotel business. Guests pay for
hotel services rendered and deserve quality linen. Linen (bed linen, bath linen, guest room …