[HTML][HTML] Competitive pricing on online markets: a literature review

TJ Gerpott, J Berends - Journal of Revenue and Pricing …, 2022 - ncbi.nlm.nih.gov
Past reviews of studies concerning competitive pricing strategies lack a unifying approach to
interdisciplinarily structure research across economics, marketing management, and …

Evolutionary Co-Mention Network Analysis via Social Media Mining

PAO Gavino, Y Xiao, Y Cui… - … and Information in …, 2023 - asmedigitalcollection.asme.org
The immense volume of user-generated content on social media provides a rich data source
for big data research. Comentioned entities in social media content offer valuable …

Market Structure

SM Shugan - World Scientific Book Chapters, 2023 - ideas.repec.org
The following sections are included: IntroductionHistory of Market Structures Using
Competitive ReactionsHistory of Market Structures Using Cross-ElasticitiesHistory of Market …

[PDF][PDF] Cultivating Connections: Exploring the Influence of User-Generated Content on Social and Consumer Brand Engagement

A ALI - 2022 - academia.edu
Background: Marketers are increasingly interested in the concept of brand engagement,
particularly during the current era of social media, which connects people in real time across …