Avatars are growing in popularity and present in many interfaces used for computer-
mediated communication (CMC) including social media, e-commerce, and education …

Videogames can often be a source of pleasure and relaxation for many individuals, but they
can also lead to disordered and potentially addictive behaviour, which is referred to as …

Over a decade of research on the Proteus effect in numerous contexts suggests that people
conform in behavior and attitudes to their avatars' characteristics. In order to provide clarity …

Linking back to, the present approach conceptualizes and empirically examines viewers'
parasocial interaction experience with a TV performer. Causes and outcomes of parasocial …

Far from merely being a tool to navigate a virtual world, individuals can often develop strong
and complex relationships with their videogame characters. The present study examined the …

Purpose Massive multiplayer online role-playing games (MMORPGs) are representative
metaverse games that are thriving in academia and the industry. This study aims to develop …

Research into Internet gaming disorder (IGD) literature largely uses cross-sectional designs
and seldom examines gaming context-related factors. Therefore, the present study …

Online games have created significant opportunities for electronic commerce managers. The
degree to which online gamers regard their avatars—their gaming representations—as …

Avatars in virtual reality (VR) enable embodied experiences and induce the Proteus effect—
a shift in behavior and attitude to mimic one's digital representation. Previous work found …

Digital games often benefit players, whether in learning, health, or simply entertainment, but
some game design elements (eg, avatars) potentially disadvantage certain social groups …