Crisis marketing in the FMCG sector: a review of strategies Nigerian brands employed during the covid-19 pandemic
IO Adekuajo, CA Udeh, AA Abdul… - International Journal of …, 2023 - fepbl.com
The COVID-19 pandemic has ushered in a wave of unprecedented challenges across
global markets, with Nigeria's Fast-Moving Consumer Goods (FMCG) sector being no …
global markets, with Nigeria's Fast-Moving Consumer Goods (FMCG) sector being no …
Comparison of Online Shopping Behavior Before and During Pandemic towards Generation Z
RF Boer, RA Ayu, F Alifha - Jurnal Komunikasi Ikatan Sarjana …, 2024 - jurnal-iski.or.id
The increasing adoption of digital platforms has significantly influenced consumer behavior,
particularly among Generation Z, necessitating a deeper understanding of how external …
particularly among Generation Z, necessitating a deeper understanding of how external …
[PDF][PDF] The Covid-19 Pandemics Effects on Digital Marketing in the Food Industry Raegan Hachey Anna Maria College Honors 490: Senior Honors Seminar
C Blais - 2023 - annamaria.edu
The purpose of this thesis is to examine the effects of the recent Covid-19 Pandemic,
specifically the effects it had on digital marketing in the food industry. Countries including …
specifically the effects it had on digital marketing in the food industry. Countries including …