[HTML][HTML] Cultivating sustainability savvy: the role of soft skills in shaping sustainable practices

S Pons, J Khalilzadeh, MR Weber… - International Hospitality …, 2024 - emerald.com
Purpose This project inquires whether transitioning to adopting sustainable practices
involves emphasizing the significance of education and skill development that aligns with …

Sustainability Education via Marketing in America's National Parks: A Case Study Utilizing Smokey Bear to Create a New Educational Strategy and Symbol

S Pons, DM Weber - Tourism Cases, 2022 - cabidigitallibrary.org
The case presented challenges the reader to brainstorm feasible, sustainable tourism
marketing strategies and interpretation services to implement in National Parks. Through …