Brand extensions and culture: The impacts of uncertainty avoidance and power distance on...

[PDF] researchgate.net

Impact of luxury brand retailer co-branding strategy on potential customers: A cross-cultural study

SC Wang, PK Soesilo, D Zhang - Journal of International Consumer …, 2015 - Taylor & Francis
This study examines how consumers from two different cultures react to the luxury brand
retailer co-branding strategy. A 2 (Familiarity: Familiar vs. Unfamiliar)× 2 (Product Fit: Fit vs …
被引用次数：32 相关文章 所有 3 个版本

[引用][C] Factors influencing brand loyalty in the petroleum retail industry: a case of service stations in Montclair.

MM Mngomezulu - 2017
相关文章 所有 2 个版本