The COVID-19 pandemic has forced tourism practitioners to create efficient strategies to
attract travelers. Using three theoretical frameworks, such as tourist trust (political …

Purpose Scales play an important role in researching and understanding a field. This study
aims to explore scales developed in hospitality and tourism to identify the trends and the …

The COVID-19 pandemic severely hit the tourism industry in China and worldwide. Chinese
government adopted extensive nonpharmaceutical interventions (NPIs) to control it. COVID …

Public trust plays a vital role in a public health crisis. Drawing on trust and protection
motivation theories, the study explores how people impose trust, fear and perceived threat in …

This study explores the impact of the valence (positive/negative) and emotional intensity
(strong/weak) of online reviews on potential Chinese visitors' travel intentions and trust of a …

This study aims to conceptualize the green influencer marketing (GIM) and to develop a GIM
scale for its measurement. To achieve this goal, this research used a sequential exploratory …

The emerging field of trust has evolved dramatically with an increasing number of academic
publications in this area. However, there is a lack of better clarification to draw a global …

Tourist destinations with cultural heritage have arisen as a prominent issue in tourism
literature. Creating a positive image of the destination can influence tourists' satisfaction and …

Although the circular economy is commonly used among industries in developing countries
to achieve carbon neutrality targets, its impact on social sustainability must be clarified …

The combination of live-streaming technology and tourism is an important development in
the evolution of tourism experiences. Research on live-streaming tourism is becoming …