Utilizing social media celebrities as a communication channel has become a strategic
practice for many organizations. By using the concepts of celebrity endorsement and …

The aim of this paper is to empirically study reputation risk management in the US and
European banking and insurance industry, which has become increasingly important in …

Other titles: Handbook of NGOs and international relations Description: Abingdon, Oxon;
New York, NY: Routledge, 2019.| Includes bibliographical references. Identifiers: LCCN …

Purpose Guided by the growing importance of social-mediated organisational
communication, this study examines how communication professionals within healthcare …

The book introduces us to the theme of human integrity and honor in the context of market
place. The book emphasizes that human values of trust and service to others are the …

Social media have opened up new opportunities for the creation of innovative public
relations strategies focused on establishing and cultivating relationships with stakeholders …

Miksi urheilu on oivallinen yhteiskuntavastuukumppani yrityksille? Mikä tekee urheilusta
mielenkiintoisen brändikumppanin? Miten urheilun oppeja voi siirtää yritysten johtamiseen …

Opportunities for managing online reputation for organizations have now begun to be
captured by business activists in the communication technology industry in Indonesia …

Kuvio 2.2. Suomalaista päätöksentekotapaa koskevat näkemykset 2009 ja 2019. 33 Kuvio
2.3. Vastaajien arviot oman vaikutusvaltansa perustoista 2009 ja 2019. 39 Kuvio 3.1 …

This book seeks to draw a comprehensive picture of influencer collaborations from a
strategic communication perspective. The contributors tackle strategic influencer …