How to measure persuasion knowledge
This study reviews the methods and measurements employed in research using the
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …
Development of food literacy in children and adolescents: implications for the design of strategies to promote healthier and more sustainable diets
G Ares, S De Rosso, C Mueller, K Philippe… - Nutrition …, 2024 - academic.oup.com
Food literacy has emerged as a key individual trait to promote the transformation of food
systems toward healthy and sustainable diets. Childhood and adolescence are key periods …
systems toward healthy and sustainable diets. Childhood and adolescence are key periods …
Authenticity under threat: When social media influencers need to go beyond self-presentation
Social media influencers (SMIs) are increasingly being approached by brands to promote
products, a practice commonly called influencer marketing. SMIs can take advantage of their …
products, a practice commonly called influencer marketing. SMIs can take advantage of their …
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
M De Veirman, L Hudders - International journal of advertising, 2020 - Taylor & Francis
Regulation prescribes that sponsored social media posts should clearly disclose their
material connection with brands. However, research on the impact of such disclosures is …
material connection with brands. However, research on the impact of such disclosures is …
Integrating marketing communications: New findings, new lessons, and new ideas
With the challenges presented by new media, shifting media patterns, and divided consumer
attention, the optimal integration of marketing communications takes on increasing …
attention, the optimal integration of marketing communications takes on increasing …
Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media
Although research has examined the social media–shareholder value link, the role of
consumer mindset metrics in this relationship remains unexplored. To this end, drawing on …
consumer mindset metrics in this relationship remains unexplored. To this end, drawing on …
The paradoxical effects of communicating CSR activities: Why CSR communication has both positive and negative effects on the perception of a company's social …
B Viererbl, T Koch - Public relations review, 2022 - Elsevier
Supporting societal goals and sustainable developments can help a company to be seen as
socially responsible. This corporate social responsibility (CSR) must be communicated …
socially responsible. This corporate social responsibility (CSR) must be communicated …
Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust
Purpose Drawing on theoretical insights from the persuasion knowledge model (PKM), this
study aims to propose and test a model that maps out the antecedents, process and …
study aims to propose and test a model that maps out the antecedents, process and …
Persuasion knowledge in the marketplace: A meta‐analysis
M Eisend, F Tarrahi - Journal of Consumer Psychology, 2022 - Wiley Online Library
Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …
research studies have investigated how consumers' persuasion knowledge affects their …
Brand authenticity: Testing the antecedents and outcomes of brand management's passion for its products
While customer orientation is accepted as a core marketing principle, this research suggests
that an opposing orientation—product orientation—may offer an advantage. Managers who …
that an opposing orientation—product orientation—may offer an advantage. Managers who …