How to measure persuasion knowledge

CD Ham, MR Nelson, S Das - International Journal of Advertising, 2015 - Taylor & Francis
This study reviews the methods and measurements employed in research using the
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …

Development of food literacy in children and adolescents: implications for the design of strategies to promote healthier and more sustainable diets

G Ares, S De Rosso, C Mueller, K Philippe… - Nutrition …, 2024 - academic.oup.com
Food literacy has emerged as a key individual trait to promote the transformation of food
systems toward healthy and sustainable diets. Childhood and adolescence are key periods …

Authenticity under threat: When social media influencers need to go beyond self-presentation

A Audrezet, G De Kerviler, JG Moulard - Journal of business research, 2020 - Elsevier
Social media influencers (SMIs) are increasingly being approached by brands to promote
products, a practice commonly called influencer marketing. SMIs can take advantage of their …

Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising

M De Veirman, L Hudders - International journal of advertising, 2020 - Taylor & Francis
Regulation prescribes that sponsored social media posts should clearly disclose their
material connection with brands. However, research on the impact of such disclosures is …

Integrating marketing communications: New findings, new lessons, and new ideas

R Batra, KL Keller - Journal of marketing, 2016 - journals.sagepub.com
With the challenges presented by new media, shifting media patterns, and divided consumer
attention, the optimal integration of marketing communications takes on increasing …

Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media

A Colicev, A Malshe, K Pauwels… - Journal of …, 2018 - journals.sagepub.com
Although research has examined the social media–shareholder value link, the role of
consumer mindset metrics in this relationship remains unexplored. To this end, drawing on …

The paradoxical effects of communicating CSR activities: Why CSR communication has both positive and negative effects on the perception of a company's social …

B Viererbl, T Koch - Public relations review, 2022 - Elsevier
Supporting societal goals and sustainable developments can help a company to be seen as
socially responsible. This corporate social responsibility (CSR) must be communicated …

Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

ZF Chen, Y Cheng - Journal of Product & Brand Management, 2020 - emerald.com
Purpose Drawing on theoretical insights from the persuasion knowledge model (PKM), this
study aims to propose and test a model that maps out the antecedents, process and …

Persuasion knowledge in the marketplace: A meta‐analysis

M Eisend, F Tarrahi - Journal of Consumer Psychology, 2022 - Wiley Online Library
Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …

Brand authenticity: Testing the antecedents and outcomes of brand management's passion for its products

JG Moulard, RD Raggio, JAG Folse - Psychology & marketing, 2016 - Wiley Online Library
While customer orientation is accepted as a core marketing principle, this research suggests
that an opposing orientation—product orientation—may offer an advantage. Managers who …