Role of Customer Loyalty and Brand Image on SMEs in Five Countries

XC Shan - Journal of Current Research in Business and …, 2024 - jcrbe.org
If not controlled, this can have a negative impact on the company, because many customers
feel dissatisfied. Service businesses place great importance on the human element. High …

Role of Brand Loyalty and Brand Commitment on SMEs in Digital Game Making

Z Khuhan - Journal of Current Research in Business and …, 2024 - jcrbe.org
It is impossible to produce quality products and services without quality people and
processes. Services in general are intangible and cannot be fully owned by consumers …