The theory of planned behaviour (TPB) states that food consumption is preceded by an
intention, which is shaped by behavioural beliefs and attitudes. To mitigate criticism of the …

Abstract The application of Augmented Reality (AR) in business applications has seen
colossal growth in recent years with even healthier future growth expectations. To advance …

With no universal definition for organic or sustainability label claims on food products, it is
challenging for shoppers to know which organic produce to trust. Therefore, a …

Purpose This study aims to integrate the theory of planned behavior (TPB), norm activation
model (NAM) and stimulus–organism–behavior–consequences theory (SOBC) with the …

Blockchain is viewed as a trust machine that may change the way firms building consumer
trust through social relationship. A clear understanding of how blockchain creates and …

Purpose The purpose of this study is to understand the effects of self-risk perception and
health consciousness on the intention to purchase organic food. The study also explored …

During the evolutionary phases of the COVID-19 pandemic, consumers' eating habits and
spending behaviours have progressively shifted to the pursuit of the safer and healthier food …

This study integrated the theory of planned behaviour (TPB), the norm activation model
(NAM), and the stimulus–organism–behaviour–consequences theory (SOBC) to determine …

Purpose This study examines the relationship between green psychological benefits and
green apparel purchase behavior using stimulus–organism–response (SOR) theory and a …

Purpose Based on stimulus-organism-response (SOR) theory and a serial multiple
mediation model, this study aims to examine the relationships between cultural values and …