Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …

This article examines explanation type in online word of mouth (WOM), focusing on what
individuals explain: their actions (“I chose this product because…”) or their reactions (“I love …

Researchers, marketers, and consumers often believe that amplifying emotional content is
impactful for the spread of information and purchasing decisions. However, there is little …

In this study, we investigate how website visual design affects users' experience, then their
subsequent attitudinal and behavioural outcomes towards the website. We investigate the …

The COVID-19 pandemic has led to a significant increase in the demand for counterfeit
luxury products, and the black market is expected to grow continuously in the post pandemic …

This study demonstrates the unique importance of online review positiveness and review
score inconsistency in increasing product sales which vary for low and high involvement …

Skill discovery in virtual assistants Page 1 106 COMMUNICATIONS OF THE ACM |
NOVEMBER 2018 | VOL. 61 | NO. 11 contributed articles VIRTUAL ASSISTANTS LIKE …

Increasing consumer engagement is a cornerstone of companies' social media efforts.
However, how social media brand engagement behavior affects brand performance remains …

In this paper, we study consumer preferences for olive oil across four countries (Denmark,
France, Tunisia, and the US). Based on a large-scale study with olive oil consumers (N …