Era digitalisasi membuat media sosial dimanfaatkan untuk mengambangkan sektor
pariwisata. Melalui pendekatan kuantitatif asosiatif kasual dengan teknik purposive …

Tujuan penelitian ini adalah untuk membangun model loyalitas konsumen pada produk
halal khususnya kosmetik. Berdasarkan source credibility theory, penelitian ini menguji …

Zakat is an essential Islamic economic tool to mobilize assets to alleviate poverty and create
prosperity. This paper discusses the relationship between zakat, primarily productive zakat …

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal,
brand love, online buying on delight and the effect of delight on intention to book a …

In the current era, many skincare products have emerged. One of the skincare products that
is popular and in great demand is Skintific. The large number of skincare products …

Now the form of hijab is starting to develop in the past, which was only a cloth veil used to
cover the head to the neck. The hijab model is now beginning to be adapted to the fashion …

A guest's decision to stay is an important factor in the hospitality industry, and a decrease in
the decision to stay can have an impact on room occupancy rates. Potential guests will …

Celebrity endorsers influence celebrity endorsers who wear the hijab on a person's
purchase intentions. A total of 91 respondents were taken in this study, all of whom had seen …

This research aims to determine the impact of online celebrity brand equity on purchase
intention of fans on social media. The testing used 250 respondents. The sampling …

This study aims to examine the relationship between brand ambassadors and brand equity
in the beauty industry, focusing on Somethinc, an Indonesian skincare brand. Using a …