Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

Based on the service encounter perspective, this study combines theoretical foundations for
such factors as service quality and the characteristics of the hospital service industry to …

The influence of physicians' knowledge sharing on patient satisfaction in online medical
consultations (OMCs) has received extensive attention in recent years. However, patient …

This study aimed at analyzing correlation between digital marketing and customer
satisfaction and loyalty at general hospitals during the COVID-19 pandemic era. This study …

Objective: This systematic review aimed to investigate and understand the relationship
between service quality, cultural equality to satisfaction and loyalty of dental tourism …

Increasing patient loyalty through improved health care quality and patient–provider
relationships becomes the key factor in medical providers' successes. This study explored …

Abstract Background The Chinese government has taken many incentives to promote the
implementation of the family doctor (FD) contract service; however, whether primary health …

Purpose This study aims to investigate the impact of customers' delight on the likelihood of
frontline employees (FLEs) receiving expressions of gratitude from customers, as well as the …

This review demonstrates the impact of The DAISY Award and how meaningful recognition
(MR) through gratitude affects nurse engagement, healthy work environments (HWEs), and …

Patient loyalty is a significant aspect of marketing strategies in the health industry, including
hospitals. Loyal patients will return for treatment and recommend the hospital to others, and …