This article presents a state-of-the-art systematic review of the evolution and structure of
empirical research on customer experience in hospitality and/or tourism settings based on …

This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …

This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …

Customer engagement has been recognized an essential determinant of brand loyalty.
However, the psychological mechanism of customer engagement has rarely received full …

In the global economy, tourism is one of the most noticeable and growing sectors. This
sector plays an important role in boosting a nation's economy. An increase in tourism flow …

With both cost and safety taken into account in the context of the life-threatening COVID-19
pandemic globally, rural tourism is expected to be the top choice for Chinese residents for …

Despite the notable growth of the halal tourism market on the global stage, little research
has been offered to observe the intricate procedures involved in Muslim tourists' behaviour …

This study examined the formation of residents' support for sustainable tourism development
based on the social exchange theory and bottom-up spillover theory. A self-administered …

Purpose The purpose of this paper is to conceptually examine the phenomenon of wellness
tourism under a holistic and systemic lens, focusing on the offer system and the main …

After the outbreak of COVID-19 (especially in the stage of tourism recovery), the bed and
breakfast (B&B) tourism industry faced big challenges in improving its health strategies …