Objective: Drug promotional literatures (DPLs) are used as a promotional tool to advertise
new drugs entering the market to doctors. The objective of the present study is to evaluate …

Background: Drug promotional literature (DPL) forms a major marketing technique of
pharmaceutical companies for propagating information regarding a drug. Many a times, it is …

Background: Drug package inserts (PIs) are the most accessible source of information for
users and are designed to aid the safe use of medicines and avert adverse events. This …

Purpose The information provided in drug advertisements (DAs) often do not follow the
recommended criteria and may promote irrational prescribing behaviors. Recently Health …

Objective To evaluate the rationality of drug promotional literature (DPL) using World Health
Organization (WHO) ethical criteria and to evaluate the perception of clinicians regarding …

Background Psychotropic drugs play an important role in the treatment of mental,
neurological and substance use disorders. Despite the advancement of the use of psycho …

Background: Pharmaceutical marketing using drug promotional literatures is an important
strategy adopted by the companies to promote their drugs. The primary objective of the …

Abstract Background: Drug Promotional Literatures are usually relied upon for drug
promotion, however studies have shown them to contain several pitfalls. World Health …

Background: Promotional literature is an important tool for both pharmaceutical industry
(marketing strategy) and physicians (up to date knowledge). Important ways of doing drug …

Background: The drug promotional literature (DPL) provided by the medical representative
is a crucial source of information for busy medical practitioners. It is frequently the only …