Effects of Spoiler on the Attraction of Forthcoming Web Series and Viewership
S Tariq, S Akhtar, M Bilawal, T Zubair… - Bulletin of Business …, 2024 - bbejournal.com
This study investigates the intricate relationships among spoilers (SP), word of mouth
(WOM), genre (GEN), viewer engagement (VE), producer response (PR), advertising (AD) …
(WOM), genre (GEN), viewer engagement (VE), producer response (PR), advertising (AD) …
Analysing the Overseas Spread of Chinese Songs on TikTok Using Textual Analysis
C Chen - SHS Web of Conferences, 2024 - shs-conferences.org
The prevalence of short videos around the world, especially the huge success of TikTok
overseas, has provided a brand-new opportunity for the spread of Chinese culture and …
overseas, has provided a brand-new opportunity for the spread of Chinese culture and …