Gamifying cultural experiences across the urban environment
New media and devices are offering huge possibilities for the enhancement and the
enrichment of heritage experiences, improving the users' involvement. In particular, tourists …
enrichment of heritage experiences, improving the users' involvement. In particular, tourists …
On helping broadcasters to promote tv-shows through hashtags
R De Michele, S Ferretti, M Furini - Multimedia Tools and Applications, 2019 - Springer
Television is no longer the king of the living room: 86% of people watch TV with a second
screen in the nearby and more than 30% of the attention time is given to the second device …
screen in the nearby and more than 30% of the attention time is given to the second device …
The invigorating influence of relationship marketing on purchase intention in fine arts sector
Purpose This study aims to determine the influence of relationship marketing on consumer
behavior in the fine arts sector. Specifically, it examines the relationship marketing dynamics …
behavior in the fine arts sector. Specifically, it examines the relationship marketing dynamics …
A predictive method to improve the effectiveness of twitter communication in a cultural heritage scenario
Museums are embracing social technologies in an attempt to broaden their audience and to
engage people. Although social communication seems an easy task, media managers know …
engage people. Although social communication seems an easy task, media managers know …
Digital invasions within cultural heritage: Social media and crowdsourcing
The wide diffusion of mobile devices and of digital technologies are dramatically changing
the usage scenarios in different contexts. One of them is cultural heritage, where new media …
the usage scenarios in different contexts. One of them is cultural heritage, where new media …
Invited speech: Data analytics and (interpretable) machine learning for social good
R Martoglia - 2021 IEEE 23rd Int Conf on High Performance …, 2021 - ieeexplore.ieee.org
In recent years, in all contexts of our lives, we have seen a real explosion of data. From a
research standpoint, data processing needs have increasingly become common in an ever …
research standpoint, data processing needs have increasingly become common in an ever …
5 steps to make art museums tweet influentially
A growing number of museums has started using social networks as different forms of
engagement that can act outside museum architectural bounds. Specifically, museum …
engagement that can act outside museum architectural bounds. Specifically, museum …
Let the games speak by themselves: Towards game features discovery through data-driven analysis and explainable AI
R Martoglia, M Pontiroli - 2021 IEEE 23rd Int Conf on High …, 2021 - ieeexplore.ieee.org
The idea behind this work is to start exploring the application of data analytics and
(explainable) machine learning techniques to better understand games and discover new …
(explainable) machine learning techniques to better understand games and discover new …
Towards tweet content suggestions for museum media managers
Cultural Heritage institutions are embracing social technologies in the attempt to provide an
effective communication towards citizens. Although it seems easy to reach millions of people …
effective communication towards citizens. Although it seems easy to reach millions of people …
[HTML][HTML] About Challenges in Data Analytics and Machine Learning for Social Good
R Martoglia, M Montangero - Information, 2022 - mdpi.com
The large number of new services and applications and, in general, all our everyday
activities resolve in data mass production: all these data can become a golden source of …
activities resolve in data mass production: all these data can become a golden source of …