Purpose Compared to their counterparts in developed economies, businesses established
in emerging economies continuously struggle due to resource and time constraints. Open …

Purpose This study explores how open innovation (OI) can be instrumental for
entrepreneurs in sensing and seizing entrepreneurial opportunities in small and medium …

The international business environment is both dynamic and turbulent. Accordingly, a new
venture's strategic orientation (SO) and ability to undertake strategic renewal (SR) are of …

Drawing on a contingency perspective of the resource‐based view of the firm, we test the
thesis that a relationship between international entrepreneurial orientation (IEO) and the …

In recent years, the dynamics of international business have changed. This has largely been
attributed to uncertainties caused by the COVID-19 pandemic and global trends towards …

Purpose Knowledge-intensive entrepreneurial firms succeed when they can better marshal
their knowledge resources into productive advantages, necessitating entrepreneurial …

Purpose This study aims to investigate how international entrepreneurial firms (IEFs)
successfully commercialise innovative products/services internationally. In doing so, the …

Purpose This research aims to determine the effect of marketing literacy on the success of
entrepreneurial projects (EPS) in Palestine. Design/methodology/approach To attain the …

This research study addresses the complex interaction in between advertising and
marketing capabilities, financial performance, and the moderating impact of consumer …

This study investigates the intricate relationship between marketing capabilities, resource
orchestration capacity, and firm performance within the context of contemporary business …