This paper provides an insight into how the atmospherics of a retail environment influence
shopping behaviour. Its objective is to support researchers and practitioners by summarizing …

This study explores the consumer experience by examining empirical data collected via a
series of in-depth, semistructured interviews with luxury hotel guests. The study findings …

The scholarly literature reflects the presence of numerous shopper typologies and
taxonomies that classify shoppers into subgroups. Unfortunately, the use of diverse …

The study aims at exploring the specific effects of different types of broadcast music in the
public spaces of shopping malls on customers' satisfaction, behavior intention, and …

This study aims to examine the Social Media Marketing and Store Atmosphere influence on
Purchase Decision mediated by Consumer Trust in millennial coffee shops in Banda Aceh …

The purpose of this study is to examine the relationship between the customer engagement
and customer loyalty in ensuring sustainable development in the Indian hospitality sector. As …

Este artigo procura identificar como os pontos de vendas de produtos de luxo da moda de
vestuário e acessórios estão configurados no Brasil. Com esse objetivo, aborda aspectos …

Esta pesquisa se insere no campo de estudos sobre varejo. A formação de franquias tem
sido um dos tipos de aliança procurados pelo varejo farmacêutico. O objetivo do trabalho foi …

Nowadays, taste, price, service andquality of the food no longer being a major consideration
for the customer. Company should be implementing the right strategy, new concept and also …

This chapter focuses on the development of strategic options for the internationalization of
encounter-based relationship strategies. Communication and symbolic interaction theory is …