Product packaging serves a number of distinct functions and influences the way in which
consumers respond to various product offerings. The research reported here examines …

This review summarizes the latest evidence concerning the impact of the colour, shape,
texture, weight, and other material properties of the drinking receptacle on the perception of …

We contrast the philosophy guiding the Replication Corner at IJRM with replication efforts in
psychology. Psychology has promoted “exact” or “direct” replications, reflecting an interest in …

This research investigates how the shape of a package influences the estimation of calories.
Study 1 shows that food in taller packages is perceived as having fewer calories than food in …

The current work demonstrates that people serve themselves greater amounts of food when
carrying heavier serving dishes. This effect occurs because increases in carried weight …

Consumers normally come into contact with the tactile attributes of packaging whenever they
pick a food and beverage, or home and personal care, product off the shelf. What the …

Abstract Eklund, Andreas Aldogan (2019). Harmonising value in a car's interior using
sensory marketing as a lens, Linnaeus University Dissertations No 356/2019, ISBN: 978-91 …

The ubiquity of the intrinsic shape of a product, package, or logo makes understanding the
effect of shape on consumer judgments an important theoretical and managerial question …

Extant research has found that product-related attributes such as size, color lightness, or
location of the product image on a package affect individuals' perception of product weight …

Drawing on the construal level theory, we replicated and extended Krishna and Morrin's
(2008) finding that consumers evaluate water quality to be higher when they drink from a …