This study explores the monomodal and multimodal metaphors used in 80 cartoons by 11
Jordanian cartoonists to depict the coronavirus. The study adopts Conceptual Metaphor …

The present study explores (verbo)-visual metaphtonymy in Twitter-based Internet memes
featuring Donald Trump, focusing both on the patterns of conceptual interaction of metaphor …

Abstract liquid metaphors, usually used to conceptualize core concepts in economics, tend
to be realized linguistically to be chunks or multi-word expressions in form (such as cash …

The importance of metaphor in psychotherapy and counseling has been shown by a
growing number of studies. Image-schematic metaphors, which derive from experience of …

Metaphors in public service advertisements, or PSAs, have played an important role in
promoting the knowledge of COVID-19 and China's anti-epidemic activities. Based primarily …

Within the currently diverse UK higher education environment, one important aspect of
learning is the development of intercultural competence. The study that informs this paper …

Metaphors and metonymies are considered complex phenomena dependent on various
factors. This paper looks at genre (as one of the many factors) to verify to what extent the …

On the basis of Mey's Pragmatic Act Theory, this paper investigates the cross-cultural and
cross-language variations in the pragmemes to call for social distancing in public health …

This study focuses on how animal metaphors are deployed by Chinese social media users
to evaluate others and negotiate social positioning in online grassroots political discourse …

The present research focuses on visual stylistic devices as means of manipulation in
commercial and so-cial advertising within the novel and promising theory of visual …